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Mobile Home Park Magazines – An Interesting Way to Reach the Senior Audience 08/14/2009
Mobile Home Park Magazines boast over 220,000 monthly readers, that is over 2.5 million readers annually. Over 95% of residents read their Mobile Home Park Magazine from cover to cover. Mobile Home Park Magazines now serves almost 500 communities throughout Arizona, California and Nevada. Each community provides their own editorial content, which insures that each magazine is read cover to cover. The magazines have an incredible shelf-life of two months or more in 70% of households.
    Consider its Values:
  • Door-to-door delivery (for over 90% of the homes)
  • 64% look to their magazine before the Yellow Pages when looking for assistance
  • 225,000+ readers per month and growing in almost 500 communities in Arizona, California and Nevada
  • Seniors with money to spend – 37% of readers have annual incomes in excess of $40,000, 44% are retired and 74% are over the age of 50
  • 93% of readers own their own homes
    Homeowner Statistics:
  • 74% age 51+
  • 20% age 40-50
  • 55% female; 45% male
  • 2.8 residents per home
    Travel:
  • 35% travel 2-3 times per year
  • 15% travel 4-5 times per year
    Finances:
  • 36% annual income of $40,000+
  • 44% have net worth of $100,000+
  • 79% own their own homes
  • 44% are retired
  • 37% are employed full-time
    Computers:
  • 38% have 2 PCs in their homes
  • 57% spend 10 hours per week online
  • 70% have shopped online recently
Whether you are trying to reach seniors in mobile home parks, in gated communities, or soon-to-be retiree’s looking for senior communities, Echo Media can help.
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