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Reach New Rural Market Segments with Grit or Capper’s Magazines 01/25/2010
    Rural America is one of the fastest-growing population segments in the U.S.
  • More than 71% of rural counties gained population
  • Migration of urban dwellers accounted for most of this increase
  • Fewer rural residents left for cities
    Suburban professionals seeking the simplicity of a country lifestyle
  • Hobby farmers or property owners who buy land (3+ acres)
  • Metro dwellers who purchase land in the country, but do not aspire to operate a farm
  • Metro families with children who seek a better life in the country
    Boomers looking for a dream home in the country
  • An affluent group that has built equity in their existing homes and is looking toward retirement. They want – and have the means to build – their dream homes.
Source: U.S. Census Bureau, 2003
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