96% of the newspapers that distribute American Profile are community papers.
Local community newspapers are the primary sources of information for both news and advertising in local communities by a 5-1 margin over the next type of media.
99% of readers read local news.
77% of readers believe their local news coverage is good to excellent.
76% agree that their local newspaper is a newspaper they can really trust.
75% of readers say they read most or all of each newspaper.
Average Reading Time: 45 Minutes.
Source: 2008 National Newspaper Association Research Study, survey of adults in markets served by newspapers of less than 25,000 circulation.