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Archaeology Delivers an Upscale Audience 10/18/2011

Archaeology is about people and cultures. It is a mirror of the world’s collective heritage… our origins, ancient mysteries, lost civilizations – and human presence. In a lively, accessible and visual format, Archaeology speaks to a loyal readership about archaeological news and discoveries. In its profiles of personalities and universal themes, it is a science, travel and art magazine all in one stimulating publication.

Archaeology, first published in 1948, is the magazine of the Archaeological Institute of America, founded in 1879 and chartered by an Act of Congress in 1906.

Projected Reader Profile:

  • Men: 49%
  • Median Age: 53.9 years
  • Any College+: 87%
  • Grad+: 65%
  • Post Grad Degree: 24%
  • Married: 64%
  • Professional/management: 45%
  • HHI $75,000+: 50%
  • HHI $100,000+: 34%
  • Median HHI: $73,351

Advertising in targeted publications, such as Archeology, is an excellent way to reach high household income consumers.

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