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The Hispanic Market is a Young Family Market 09/15/2003
According to Western Publication Research, 36% of Hispanic households, compared with 23% of non-Hispanic, White households, consist of a married couple with children. Additionally, 63% of households that read a Hispanic newspaper on a weekly basis consist of a married couple with kids. With the national average of married-couple families with young children being 23.5%, it can be concluded that the Hispanic household skews heavily towards the young family demographic.
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