With 90% of Hispanic adults age 18 and older speaking Spanish at home, the importance of creating an advertisement in Spanish must not be overlooked. When advertising in media that targets the Latino community
, it is highly recommended to develop the advertisement in Spanish, or at least in both Spanish and English. However, the linguistic aspect of an advertisement should vary depending on the region of the United States where the advertisement will be running, as well as the publication. Within the top ten Hispanic metropolitan areas in the United States, Los Angeles and New York have the highest Hispanic population growth in the last ten years. While Spanish is preferred at home among those in Los Angeles, English is preferred among those in New York; though most households are bilingual.