One Hot Month of Fiesta Latina 09/09/2003
Hispanic Heritage Month is September 15th through October 15th and is an ideal time to commemorate the achievements of Hispanic-Americans. Hispanic media across the country will mark the occasion with special coverage and local event information, making it a perfect time for advertisers to target the estimated 38.8 million Hispanics in the United States. This provides a piñata full of opportunities to rejoice with the nation's Hispanic population and launch a Latin-themed campaign for company's brands. While composing only 14% of the country's population, Latinos boast $580.5 billion in buying power. The top five markets for Hispanics in the US include Los Angeles, New York, Miami/Ft. Lauderdale, Houston and Chicago. Hispanics are avid media consumers and spend a total of nearly 23 hours each week watching Spanish-language television, listening to Spanish radio and reading Spanish-language print.