El Nuevo Día
, one of Puerto Rico's most prominent newspapers has opened its doors in Orlando. El Nuevo Día's wide variety of Hispanic readers stimulated the launch of a Spanish-language edition, El Nuevo Día Orlando. With its first edition having launched in August 2003, this newspaper is sold in Orlando and adjacent counties. The new Orlando edition costs 50 cents and appears daily, Monday through Friday. Consisting of 48 pages, El Nuevo Día Orlando currently has an average circulation of 10,000 with plans to increase in the future. The main news articles are written in Spanish and have a summary in English.
El Nuevo Día selected Orlando for expansion because it is one of the fastest-growing Latino destinations in the United States, with a population growth of 859% between 1980 and 2000. Currently, 17% of the city's total population is of Latino heritage, making it important to create and deliver advertisements in Spanish. Now is an excellent time to target the Hispanic market in Orlando and take advantage of the advertising opportunities in El Nuevo Día Orlando.