According to a recent article by USA Today on June 19, 2003, Hispanics are now the largest minority group in the United States and account for half of the national population growth since 2000. With the current U.S. Hispanic population at 38.8 million, Echo Media is able to target this niche market through numerous media with an average total circulation of over 131 million. Advertisers have various opportunities to reach this growing market by advertising in targeted publications, such as Spanish language newspapers, sampling programs, co-operative envelopes and FSIs.