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Another Great Way to Target the U.S. Military 10/07/2003
The Military Times newsweeklies, including Army Times, Navy Times, Air Force Times and Marine Corps Times, are the internal communications sources of information across 100% of U.S. military bases worldwide. 80% of their circulation is sold via paid subscription, while the remainder is sold on newsstands on the bases. With a circulation of over 250,000, the Military Times reach young, active, educated, computer-savvy readers that have a household income of nearly $72,000, which is higher than the U.S. average. Additionally, males make up 85% of active duty military, and 75% are ages 18-34, which parallels the demographics of the Military Times readers. Much of the editorial in these newsweeklies focuses on topics that appeal to the military audience, including crisis coverage, lifestyle options, career opportunities, travel, electronics and outdoors recreation. The Military Times also offer special features throughout the year on subjects of particular interest to the military consumer market, such as reports on pay and benefits, book reviews, and automotive and sports coverage.
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