According to the annual Current Population Survey, an average of 43 million people in the United States move to a new residence each year. As they change households, these new movers make important decisions about buying new products and services. Movers spend more during the three months surrounding their move than non-movers do over a five-year period. Advertisers can reach these receptive new movers within days of their arrival into their new home with GoValues weekly co-op mailings. The GoValues colorful 6” x 9” envelope will be one of the first pieces of mail that new movers receive during a time when they are most open to new products, services and brands. Envelopes are mailed to a list of nearly 800,000 names monthly in every major U.S. market, and advertisers can choose to target specific DMAs.