Black-Pak is a 6" x 9", full-color, glossy co-operative envelope program that is mailed to a name list of two million African-American households in 21 major US markets. This receptive audience consists of 80% females with a high presence of children and an average income of $30,000. Advertising in a co-operative environment eliminates waste in mailing to this niche market, while saving advertisers the high cost of name lists and first class postage. By advertising in media vehicles targeting African-Americans, advertisers can capitalize on a great opportunity to successfully acquire loyal consumers in a cost-efficient way. Opportunities exist for advertisers to place inserts into the envelope, as well as advertise on the outside of the envelope with a logo or display ad.