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A Detailed View of the Military Market 06/09/2004
What makes up the military market? The active military market is 100% employed, so these are job holders. Both active duty and retired personnel receive paychecks - those who are on active duty, receive paychecks twice a month, and those who are retired, receive paychecks once a month. The military market is also a young family market. Consisting mostly of men (95%), 76% of active duty military are under 35 years of age. 65% of those in active service are married. 77% of their wives are under 35 years of age. Of the 1.4 million dependent children, 86% are under 14 years of age. (Research provided by Family Magazine.)
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