ADVO is a nationally distributed, 8.5" x 11.5"-size wrap delivered to over 60 million households nationwide. Branded under "Shopwise," this four-color, four-page wrap is mailed weekly in most markets, and contains local and national retail advertisements into which grocery and retail store circulars and other solo pieces are inserted.

Recently, ADVO has introduced the Rural Expansion Program, which mails to four million unduplicated households in C&D counties 10 times per year. Similar to Shopwise, this program contains a four-page, four color wrap, usually with a pizza offer on all four pages, carrying a major retail circular, as well as other inserts, and is mailed by a Detached Address Label. Insert opportunities are available.