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Targeting the Senior Market – Newspapers Add Sections Targeting the 62+ Age Demographic 07/14/2004
Advertisers looking to boost their presence in the senior target market should consider mainstream newspapers. To take advantage of the “age wave” in America, many newspapers are adding full sections dedicated to targeting the senior population. While these sections are not daily, they are regular and contain editorial content specific to the senior demographic. Roll-out potential in this advertising channel is significant, making it a prime solution for anyone targeting the senior population through ROP (run-of-press).
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