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College newspapers offer access to a hard-to-reach market. 08/09/2004
Accessing the transient student population is not an easy task for advertisers. One way to overcome this obstacle is by advertising in college newspapers. These free, on-campus publications are widely read, and can be purchased as a national buy or at the school level. Attending college is an important life stage change, and students are making choices for the first time that will have a lasting affect. For advertisers, driving a purchase with this “new consumer” marketplace is a key effort in building lifetime brand loyalty.
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