Advertising Trends Shift from Television to Various Multi-media Marketing 09/02/2004
As new technology keeps luring in individuals ages 18 to 34, specifically males, advertising on the Internet and with direct mail will increase. According to a study conducted by Nielsen Media Research last fall, young males were watching 12 percent less prime-time network TV than the year before. Males
in this age group have not stopped watching TV altogether, but they have focused some of their attention on other media, such as watching DVDs, playing videogames and surfing the Internet. Advertisers can capitalize on this statistic by using print media vehicles to market their message and complement their broadcast and multi-media advertising campaigns.