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Targeting the Hispanic Market: An Option Not to be Overlooked by Advertisers 09/27/2004
About 38 million Hispanics live in the United States with $450 billion a year in purchasing power, and this group of people is increasingly internet savvy. Over 12.5 million Hispanics access the Internet on a regular basis, a “cyber population” that outpaces Mexico, Spain, Argentina and Colombia. Advertisers should also be excited to know that a number of options exist for them to market to the Hispanic population, including bi-lingual, Spanish-language and Hispanic-targeted magazines, shoppers, local coupon magazines (“mag-nets”) and newspapers.
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