History magazines provide advertisers with a venue in which to reach older, affluent males who are proven mail-order and direct response buyers. These readers are loyal to the publications whose award-winning editorial keeps them coming back issue after issue. The average subscriber retention of history magazines is approximately 85%. Additionally, recent studies show that history enthusiasts spend more time with media than any other enthusiast group, making these readers an excellent target for effective, response-driven advertising. With titles such as American History, Civil War Times, Military History, British Heritage, and MHQ: The Quarterly Magazine of Military History, advertisers have a wide variety of titles and subjects from which to choose.