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“The Donald” Dabbles in Publishing with the Launch of Trump World Magazine 10/21/2004
Donald Trump, banking on the success of his hit show “The Apprentice,” is dabbling in the publishing industry with the launch of a new magazine bearing his name. Trump World debuted in September with a circulation of 200,000 and plenty of buzz. This up-scale lifestyle magazine offers readers the best of the best in just about everything in the world. This high-quality, glossy, four-color magazine will be distributed bi-monthly on newsstands, in Trump hotels, casinos and other properties, and on select Northwest Airlines flights. Trump World allows advertisers to capitalize on the success of “The Apprentice” and be a part of its success.
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