Jacksonville, Florida is home to three U.S. Military bases. The presence of Naval Air Station Jacksonville, Naval Station Mayport and Naval Submarine Base Kings Bay has a significant impact on the Jacksonville economy. The total payroll impact of these bases in the Jacksonville market combines to equal over $1.9 billion. As a result the heavy military presence in Jacksonville, the population is the youngest of any major city in Florida with a median age of 36.2. The MSA also skews slightly more male at close to 53%. Advertisers should take note of these market characteristics when crafting advertising to support the Jacksonville market. Echo media can deliver a broad range of advertising options in the Jacksonville DMA, including programs targeted to the military community.