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Advertising to College Students Attending the 10 Largest Four-Year Colleges 12/02/2004
Advertisers interested in targeting the college market should consider promoting their message and products to college students attending four-year colleges with the highest enrollment. In order to do this, advertisers can either advertise in college newspapers or sampling programs targeting these particular universities, or in programs that reach the cities where these colleges are located.
10 Largest Four-Year Colleges:Enrollment:
1. University of Texas at Austin49,996
2. Ohio State University47,952
3. University of Minnesota, Twin Cities45,481
4. University of Florida45,114
5. Arizona State University44,126
6. Texas A&M University44,026
7. Michigan State University43,366
8. University of Wisconsin, Madison40,658
9. Pennsylvania State University40,571
10. Purdue University39,667
(Source: Dept. of Education)
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