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The Hispanic Market of Nevada 04/05/2005
Over 480,000 Hispanics call Las Vegas home. Unofficially, this number is expected to increase up to 600,000. In the past 14 years, the Hispanic population in Clark County (the home of Las Vegas) has grown by over 500%. In fact, Las Vegas is the fastest growing Hispanic market in the United States. Spanish is the language of choice in Las Vegas Hispanic households where 62% of Hispanic households speak only Spanish at home, and an additional 12% speak an equal amount of English and Spanish. 94% of Las Vegas Hispanics prefer to be marketed to in Spanish. The Las Vegas Hispanic population has grown 135% from 1980 to 1990, and 130.2% from 1990 to 1997. Hispanics now account for over 23% of the Las Vegas population and are expected to grow to represent 25% within the next three years. Hispanics are by far the fastest growing population group. About 5,000 families are moving into Las Vegas monthly, and at least 26% of them are Hispanics. Hispanics will soon be the largest workforce in Las Vegas. Source: El Mundo, 2004
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