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Reach 1.5 Million Mature Adults and Seniors 07/24/2002
Launched over 10 years ago, the New Maturity Pack currently reaches a name list of four million income-qualified, mature households. These card packs, which are slightly larger than 3 ½” x 5” in size, offer national exposure and target a name list of individuals ages 65-80. Beginning in January of 2003, the New Maturity Packs will reach an additional two million unduplicated households, targeting ages 55-64. 100% of these targeted consumers are homeowners. Advertisers can select by age group and state.
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