According to The Media Audit, St. Louis has more than 313,300 black adults in the area. St. Louis is not only the financial capital of Missouri, but is also poised and positioned as its own Mecca in the Midwest region. African-American adults in St. Louis are primarily ages 18-49 and 25-64 with household incomes between $25,000 and $49,999, and are primarily clerical and blue collar workers. Reaching this distinct audience is easier than one would imagine. The St. Louis American newspaper effectively delivers this target to advertisers every Thursday with a broadsheet format newspaper. 60,000 of the St. Louis American readers are not exposed to the daily St. Louis Post Dispatch nor are 50,000 exposed to the Sunday’s paper. This means that, as an advertiser, if you are trying to deliver your message to the African-American community, you may be missing out on mainstream print media. Echo Media works with a number of African-American newspapers nationwide to help advertisers effectively reach this defined market.