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Verizon New Mover Ride-Along Allows Advertisers to Reach New Movers Quickly 01/05/2006
Verizon Information Systems has recently created an envelope that accepts advertisers’ inserts and rides along with their New Mover Telephone Directories. The envelopes, featuring the prominent message, “Open Me First,” are shrink-wrapped to the top of the telephone directories that are mailed to people who have just signed up for phone service. The directories are delivered within seven to ten days, arriving before most other “new mover” programs on the market. This program adds credibility to the advertisers' message and allows them to leverage the power of the local telephone company to the new prospect.
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