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New Homeowners Spend Heavily in Their First Year, According to a Recent MRI Study 02/21/2006
Did you know the following quick facts about the new mover market and spending habits of new movers? Over $24 billion on home improvement and remodeling $4.5 billion on flooring $4.3 billion on kitchen/bath remodeling $2.5 billion on kitchen counter tops/cabinets $2.1 billion on carpeting $2.0 billion on roofing $1.7 billion on interior/exterior doors $1.2 billion on concrete/masonry work $1.1 billion on kitchen/bath faucets/fixtures $1.1 billion on household furnishings $806 million on decks/porches/patios $735 million on lighting $655 million on paint Companies that advertise products in these categories, or even in related categories, should look at reaching the new mover market. Echo Media works with a variety of new mover programs from United States Postal Service mover mailings to new mover magazines. Source: MRI Spring 2005
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