Advertisers are discovering that gardening
supply catalogs and package insert programs
provide a prime audience for just about any product. These programs provide advertisers with a vehicle that reaches almost 100% homeowners who are concerned about the beauty of their lawns and gardens. In the majority of garden supply consumers, this translates into a concern for the beauty of their home, which makes them more receptive to a variety of offers from direct response advertisers. With an increased circulation in both the spring and the fall (prime planting seasons), now is the perfect time to discover the results that are possible from running an ad in any of the more than 15 programs that are on the market.