Hype Hair has announced a partnership with Sally’s Beauty Supply to distribute Hype Hair magazine in over 200 Sally’s Beauty Supply stores nationwide as a test, then hopes to roll out distribution to the entire chain of over 3,000 stores nationally. This program is a benefit to advertisers as it helps increase product purchases by visual awareness, it reaches the consumer at the point of purchase, and it increases the paid circulation of the magazine. Hype Hair will also offer editorial features on the Sally’s website adding to the value of this partnership. On-page advertising is available with Hype Hair magazine for advertisers looking to reach fashion forward African American women.