Hispanic population grew nearly 200% between 1990 and 2005. This is the 3rd fastest rate in the nation and more than twice the national rate. Currently, Hispanics
make up about 11% of Utah’s population and 57% of its foreign-born population. In addition, Utah’s largest metropolitan area, Salt Lake City, is also seeing a Hispanic boom. The foreign-born population in Salt Lake City is growing about 90% faster than in Los Angeles and about 82% faster than in Miami. This is important information for advertisers looking to reach the Hispanic market, since traditionally Utah, and the Salt Lake City DMA might be overlooked in a plan targeting Hispanics.
Source: U.S. Census Bureau, Brookings Institute, Pew Hispanic Center, Economics