Next time you lust after that luxury car or plasma television you can’t afford, maybe this will ease your pain: The wealthy are more likely to be clipping coupons than the rest of us.
clip coupons, shop at discount stores and cringe at being labeled “wealthy,” according to a new survey of about 800 consumers earning an annual income of at least $125,000.
72% of the high-income earners said they clip coupons, compared with the national average of 65%; and 66% said they shop at discount stores, compared with the 47% of consumers on average. Visa commissioned the survey.
Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.