Edmonton, “The Gateway to the North,” is a central transportation and distribution center for the NWT and Nunavut. It is a research center for oil sands technology and pharmaceuticals. It boasts a population of 1,002,000, and has an above average household income. It is recognized as the number one Canadian market for healthcare. Edmonton has a strong retail market with no PST (Provincial Sales Tax); the West Edmonton mall and new power centre. Echo Media works with a variety of media vehicles from newspapers to tourist guides in this area of Canada. Source: NADbank 2003 Study; Edmonton CMA; F.P. Canadian Markets 2004