Nordic Reach readers can be both trendy and traditional, with a special interest in Scandinavia and in Scandinavian culture, both abroad and at home, in North America. To stay informed of the happenings in and of the worlds foremost design and contemporary living hotspots abroad, specifically in the Nordic countries Denmark, Finland, Norway, Sweden and Iceland is an essential part of life for readers.As seasoned travelers, core readers are as much at home in New York, L.A. or Minneapolis as they are in one of the Scandinavian capitals, Copenhagen, Helsinki or Stockholm. Quality lifestyle products from Scandinavian brands are rated more important to readers than buying whats least expensive.