The Valley Morning Star is clearly the advertising source relied on most among adults. With 114,400 Sunday readers, more than half of the Harlingen/San Benito area* adults read the newspaper on an average Sunday and more than 63% read over four Sundays. Daily readership remains impressive with 92,400 adults reading the Star on an average weekday. *AREA includes Harlingen, San Benito, Combes, Edcouch, Elsa, La Feria, Los Fresnos, Los Indios, Lozano, Mercedes, Olmito, Port Isabel, Rio Hondo, Santa Maria, Santa Rosa, South Padre Island, Lasara, Lyford, Raymondville, San Perlita & Sebastian.Sixty-five percent of market adults read at least one edition during a five day period. Sixty percent of the Star market adults identify the Valley Morning Star as their primary media source for groceries, used vehicles, and more.The Valley Morning Star is in the Harlingen - Weslaco - Brownsville - McAllen, TX DMA. The Valley Morning Star offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.