HOOTERS Magazine made its debut in Fall 1989. Originally designed to allow the customer to take a little Hooters home, the first magazines were 40 pages long. Summer of 1994 gave birth to the first 64-page publication, and Summer 2004 saw the first 100-page, perfect bound magazine. Taking the next step, providing customers with the option to purchase the publication at the newsstand, seemed natural given the interest in the magazine and the continued strong growth of the chain, including internationally. The magazine has grown to 128 pages and increased frequency from quarterly to bi-monthly.