With a population of over 32 million African-Americans in the United States, the buying power of the African-American market segment can not be ignored. Echo Media can access the African-American marketplace through cooperative media channels, offering a cost-efficient way to successfully target these consumers. Shared mail access eliminates waste in mailing this target audience, while saving you the cost of name lists and first class postage. By advertising in our many targeted publications, you can capitalize on a great opportunity to acquire these loyalties for your brand or service accounts.