Telephone directories offer advertisers one of the most targetable media in the print advertising world. With an average shelf-life of approximately one year each, telephone directories are a go-to resource for people of a wide range of demographics across the Country. While the telephone companies create directories for each major market in the U.S., many networks of directories exist to reach specific demographics within each city outside of the “official” Yellow Pages. Whether you are trying to specifically reach seniors, the Hispanic community, the gay community, or the African-American community in a specific market, chances are, there is a telephone directory that will fit your needs.