Cabela’s Outfitter Journal readers are avid hunters, anglers and other outdoor enthusiasts who spend a significant portion of their discretionary income on equipment to help them get the most out of the time they spend on the water and in the field. The Cabela’s Outfitter Journal reader also takes an average of three out-of-state trips each year, with many venturing outside the United States to pursue their favorite outdoor sports. These affluent readers look to each issue of Cabela’s Outfitter Journal to guide their purchases and keep them informed on the hottest locations for their next great outdoor adventure.

Echo Media works with Cabela’s, as well as a large number of other sports and outdoor titles nationally.