The Echo Media Co-Operative FSI Network is comprised of numerous programs with large circulation. A co-op FSI is a four-color, multi-page, free-standing insert that is either carried by a newspaper, direct-mailed to households, or distributed at retail stores, thus, saturating a market. Co-op FSIs are recognized for their consumer packaged goods coupons and for their many retail and direct response offers. Advertisers can reach various audiences and select key demographics. Opportunities are available for half and full pages and insert blow-ins. By marketing your message in co-op FSIs, advertisers can reap the rewards of a large circulation roll-out, geographic selectivity, niche market targeting, a perceived high value and premium positioning.