Las Vegas is the fastest growing metropolitan U.S. city and is often called the “entertainment capital of the world.”  The Las Vegas Strip is known worldwide and consists of many of the world’s largest hotels and casinos.  Las Vegas attracts nearly 40 million visitors annually, with nearly 4.2 million of them coming from outside of the U.S. to attend conventions, such as the Consumer Electronics Show (CES), Magic, and NAB. The local population has exceeded 1.8 million, and that number continues to increase by nearly 6,000 each month.

ANNUAL LAS VEGAS VISITOR STATS:

• Visitor Volume                        39,196,761
• Visitor Dollar Contribution           $41.6 Billion
• Travel to LV by air                          46%

SUMMARY OF VISITOR DEMOGRAPHICS:

• % of respondents 40 years old or more:  71%
• Average age:  49
• % of respondents who are married:  79%
• % of respondents with household income of $40k+ or more:  80%
• % of respondents from the west:  52%
• % of respondents from California:  31%
• % of respondents from a foreign country:  12%