Idaho Senior News can help your clients target Idaho’s seniors. It is the largest senior publication in the state, with readership estimated at over 80,000 each month. Seniors read it every month for pertinent stories on retirement living, healthcare options, travel and recreation ideas, financial investing and so much more.

Here’s why its readers are important to you:

• Seniors spend more on luxury travel than any other group, including casinos, hotels and cruises
• They control Idaho’s wealth, including 80% of all investments in banks & credit unions and 77% of total assets
• They are primary consumers for home, auto and RV purchases, other big ticket items, and they have good credit
• They spend more in the grocery store, spas, gyms, pharmacies and restaurants than any other age group
• And they have the steady income and time to shop, travel and spend often.