Newspapers have been able to leverage the Internet to build an audience more successfully than any other traditional print medium. That audience has continued to grow at a record pace, according to data compiled by Nielsen / NetRatings. In March of 2006, newspaper websites welcomed nearly 58 million visitors, accounting for 38% of all online users; and the visitor count has continued to climb throughout 2007. Newspaper websites offer each visitor a quick and interactive means of searching for local headlines, weather, sports, entertainment, dining, real estate and local-sales information. Newspaper websites offer the advertiser a variety of unique ways to target an audience through use of Banner, Leaderboard, Skyscraper and Tile advertisements that can be tailored to each client’s specific needs.