As Internet usage and e-commerce continue to grow, Echo Media's network of Internet-related vehicles allows advertisers access, reach and frequency----the correct mixture that advertisers need in order to market their message. Dot-com advertisers, as well as any retail, consumer packaged goods and direct marketers, can target a broad audience or reach various niche markets by aligning your demographics with those of Internet companies. Advertising on-line or with Internet-related media channels is a viable way for advertisers to complement their traditional marketing efforts.