Senior Seniors are one of the largest demographic segments in America, making up 21% of the total population. According to the 2003 Erdos & Morgan Readership Research Study, adults in the 50 plus age range represent 37% of the adult population and will grow to 45% in the next 11 years. This audience controls $1.6 trillion in spending power and 80% of the individual wealth in the United States. With a significant amount of circulation available in targeted magazines, sampling programs, package insert programs and ride-alongs, Echo Media provides abundant opportunities to reach these consumers. Echo Media V3 Print Media Experts

Senior

Seniors are one of the largest demographic segments in America, making up 21% of the total population. According to the 2003 Erdos & Morgan Readership Research Study, adults in the 50 plus age range represent 37% of the adult population and will grow to 45% in the next 11 years. This audience controls $1.6 trillion in spending power and 80% of the individual wealth in the United States. With a significant amount of circulation available in targeted magazines, sampling programs, package insert programs and ride-alongs, Echo Media provides abundant opportunities to reach these consumers.

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Program Name	Circulation	Short Description

50 Plus Lifestyles – Now Called Boomerbeat!
AARP Delivers Seniors
Advertise in Hearing Health Magazine to Reach the AARP Audience
Age and Gender Play a Role in Investment Strategies
Allegheny County Senior Resource Guide
Baby Boomers Seek Comfort and Style
Bel Age Magazine - Reaching Canadians Ages 50+
Beyond Skin Deep—Today’s woman over 50 and her place in the health and beauty market: Should she be your target?
Boomer Times & Senior Life - Serving the South Florida Senior Community
California DMV Senior Driver Handbook
Caring Today – Cares to Deliver a Tough to Reach Audience through Doctors’ Offices
Coming of Age
Don’t Count the Baby Boomers out of the Technology Revolution
Fighting and Surviving Cancer
Fighting and Surviving Cancer
Finance is a Stable Area of Interest for Seniors
Florida is Not the Only “State of Retirement” Anymore
From the page of The New York Times - Large Print Weekly The New York Times delivers large impact in the Senior Market
Help for Hearing Loss
Is the Internet the New “Direct Response” for Seniors?
Life After 50
Mature Living Choices
Mature Living Choices
Mature Living Choices Provides Housing Information to the Boomer Generation
Mature Living Choices Reaches Seniors in an Important Stage of their Lives
Mobile Home Park Magazines – An Interesting Way to Reach the Senior Audience
Placer Golden Pages
Reach 1.5 Million Mature Adults and Seniors
Reach an Active Adult Community with Saddlebag Notes
Reach New Rural Market Segments with Grit or Capper’s Magazines
Reach New Rural Market Segments with Grit or Capper’s Magazines
Reach Seniors in Orange County, California
Reaching Grandparents through List Rental
Reaching Seniors through PIPs
Sacramento Golden Pages Reaching 25,000 Seniors
Senior Beacon of Pueblo
Seniors Coalition Advocate Reaches Government-Conscious Seniors
Seniors in the United States – A Wealth of Power
Spry Launch to Target Boomers with Vitality
Swing Magazine Focuses on Atlanta’s Active Seniors
Target Health-Conscious Adults with Two New Programs
Targeting the Senior Market – Newspapers Add Sections Targeting the 62+ Age Demographic
The Senior Advocate Provides Coverage of the Senior Market in Central California
Trying to Reach Seniors in Major Markets? Try Newspaper ROP.
Upscale Marketers Should Take Notice of the Buying Power of Seniors
Where are the Seniors?
Who wouldn't want Idaho's seniors to be their customers?
Why Advertise in 50 Plus Marketplace News?
Why Advertise in Pause? Here’s the “Hot Flash”
“Snowbirds” Cause Newspaper Circulation to Increase: a Florida Phenomenon

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