The Journal of Longevity offers two programs that make it possible for advertisers to reach the health-conscious, mature adults who subscribe to and look forward to receiving the monthly publication. The Journal of Longevity Package Insert Program allows advertisements to arrive in-home with the supplements that people have purchased from the Journal. The magazine Blow-In program delivers the advertisers’ message inside of the magazine so that it is sure to be seen and handled by the reader. Only one insert is allowed per magazine, reducing clutter and making the insert stand out more. The Journal of Longevity subscribers are interested in preventative and alternative medicine, and are very responsive to an array of direct mail offers.