While many people think of Florida as the "retirement" state, some new numbers should make marketers take notice in other states when it comes to the senior market. While Florida still comes in first place among the states with high percentages of seniors as residents, West Virginia and Pennsylvania come in a close second and third, respectively, when it comes to the percentage of their residents that are over 62 years of age. This is important news for advertisers looking to solicit “senior” consumers. Advertisers targeting this market should also note the fact that there are almost 20 states with more than 15% of their populations over the age of 62. This suggests that marketers targeting seniors should consider expanding their list of target states in order to accomplish their goals. Echo Media has the ability to place advertisers in a number of programs targeting these "states of retirement,” from co-op envelopes to newspapers to magazines. Additionally, Echo Media can customize a marketing and media plan to specifically target the age 60+ population through geography, as well as senior-specific publications.

Rank	62 Years and over	Total Population	Percent of Total Population	State(s)
1	3,245,806	15,982,378	20.31%	FL
2	327,270	1,808,344	18.10%	WV
3	2,219,927	12,281,054	18.08%	PA
4	505,699	2,926,324	17.28%	IA
5	109,097	642,200	16.99%	ND
6	215,732	1,274,923	16.92%	ME
7	175,111	1,048,319	16.70%	RI
8	125,089	754,844	16.57%	SD
9	442,588	2,673,400	16.56%	AR
10	545,704	3,405,565	16.02%	CT
11	887,864	5,595,211	15.87%	MO
12	142,988	902,195	15.85%	MT
13	269,893	1,711,263	15.77%	NE
14	997,277	6,349,097	15.71%	MA
15	539,188	3,450,654	15.63%	OK
16	1,773,210	11,353,140	15.62%	OH
17	690,914	4,447,100	15.54%	AL
18	1,303,854	8,414,350	15.50%	NJ
19	187,435	1,211,537	15.47%	HI
20	413,585	2,688,418	15.38%	KS