The Seniors Coalition is a non-profit and non-partisan organization that provides America's seniors with an effective voice in government. The Coalition is one of the most powerful organizations for promoting and advocating senior-related issues. The purpose of this group is to ensure that the interests of the growing senior population are fully understood and addressed within the political corridors of Capitol Hill, and to effectively communicate to America’s seniors the day-to-day consequences of public policy in their lives. The official magazine of this organization is the Advocate. This magazine provides a forum for its members to inform each other about the issues facing today's government. By advertising in the Advocate, clients benefit from the fact that 78% of adults are more likely to buy a product associated with a cause with which they are involved (Cone/Roper survey 1998). The Advocate offers opportunities for clients to place on-page advertising, as well as inserts.