Here’s the scoop on Boomerbeat: “Boomerbeat Lifestyles” – targets the baby boomers and active adults on the Treasure Coast and N. Palm Beach reaching over 157,313 readers each month (plus bonus readership from their 24-hour racks across the Treasure Coast). Baby boomers are the largest growing consumer group in Florida and the United States Each month, Boomerbeat publishes 65,000 issues: 49,000 issues for the South Zone, (covering N. Palm Beach, Martin and St. Lucie Counties) and 16,000 issues for the North Zone (Indian River County). You’ll reach over 157,000 readers for pennies per reader. Two-thirds of these issues are inserted into daily newspapers and delivered to targeted ZIP codes (for both zones); and the balance are placed around each county in select, high traffic locations on the Treasure Coast. These issues are on display all month long in order to ensure maximum exposure and return on your advertising dollars.