The Kappa Publishing Magazine Group Blow-In program provides a way to reach solid, mature (age 50+) consumers residing in small towns and middle America. These family-oriented individuals have an average household income of $35,000 and are always ready to receive and respond to special offers. Inserts can be blown-in to newsstand magazines. These magazines focus on crossword puzzles, word-finds, fill-ins, and a variety of other challenging puzzles each month.