The Exchange has been active since 1978, serving Whitman, Pend Oreille, Stevens, Lincoln, Ferry, Grant & Spokane Counties, as well as portions of Okanogan, Adams Counties and western Kootenai & Latah Counties in Idaho.Statistics compiled by The Circulation Verification Council (CVC) show that the majority of households that read The Exchange are looking for specific products or services. 77.6% report frequently purchasing products advertised in The Exchange, with the remaining 22.4% making one-time purchases. While these majority households find what they need right away, a good 26% keep The Exchange longer than 5 days.Readership draws predominantly from the 35-54 age group, comprising 57 %. This is a fair reflection of the regional Spokane market, having 42% of the population falling within this category. The mean annual income of readers lies between $25,000 and $75,000 with equal shares divided between those under $25,000 and over $75,000 (21% each.) 63% have gone to college, again reflecting the average in the Spokane region. Readers of The Exchange are mature, educated and have disposable income.The Exchange has a high profile of recognition among all publications in the Inland Empire Market Area. A recent survey conducted by the CVC revealed that 75% of the regional population is familiar with The Exchange. The Exchange has published well over a million classified ads since 1978. This publication is CVC audited. The Exchange, Nickel Want Ads is in the Spokane, WA DMA. This is a weekly Thursday publication.